- It gave developers the ability to opt-out of required on-site parking by paying a fee.
- It allowed changes in a given building's land-use specification, the required amount of parking necessary for a retail establishments was relaxed.
Properties in the flexible parking requirement area generate eight times more sales tax revenue per parcel than the properties in the standard parking requirement area. Businesses are generating all that revenue with a fraction of the onsite parking.
- Parcels with flexible parking had an average of 4.4 spaces each.
- Parcels in the standard parking averaged a hundred spaces each.
- For flexible parking 80% of the street frontage was retail
- For standard parking 30% was dedicated to retail despite ten times the amount of frontage dedicated to parking infrastructure.
So, the flexible side of Wilshire Boulevard has lots of thriving businesses, less on-site parking and a more pleasant pedestrian environment. The standard side has fewer businesses but more parking spaces including surface parking lots two blocks from the ocean. Santa Monica discovered how to create a vibrant pedestrian-friendly district by reducing parking.
For tables of this data and the complete article see the recent post at LAStreetsBlog.org. This data is from a recap article for the L.A. Department of City Planning by graduate student Carter Rubin. His research adviser was the inimitable parking guru, UCLA Urban Planning Professor Donald Shoup. Read the report in its entirety here.