So you noticed the traffic in Laguna Beach and you're bracing for the busy summer tourist season? Santa Barbara sees traffic spoiling their town too, they write "Vehicles are a major source of smog pollution and greenhouse gases contributing to global climate change. The Santa Barbara Car Free Project is a cooperative partnership founded in 1998 and led by the Santa Barbara County Air Pollution Control District for cleaner air and a healthier planet."
Car-free discounts are one intervention measure to reduce the number of automobiles using city streets. Santa Barbara has implemented a car-free plan where hotels, rentals and dining are discounted if you arrive by other means than a private car. Read the complete story here.