Tuesday, May 14, 2013

Ka-Ching goes the Bike Lane

While the Laguna Beach Planning Commission considers improvements to the Downtown Specific Plan, here is a study worthy of consideration.

"The Oregon study, by Dean Runyan Associates, measures the impact of bike tourism. Based on a survey of about 5,000 people, it finds that vacationing bikers spent $400 million last year, or $1.2 million a day. Of that, $175 million went on accommodation and food, $54 million on groceries, and $28 million on bike repairs, clothing, and gear. Bike tourism also secured 4,600 jobs, the report says, and $18 million in tax receipts."  Credit: "Want to Make Money? Build a Business on a Bike Lane", www.FastCoexist.com

1 comment:

  1. What would the Portland bicycle industry be worth if replicated in Laguna Beach? All other things kept equal the same level of bicycle business in Laguna Beach is worth $2.43 million - about the same as the budget for the Metro bus - about the same as tax revenue for total gross sales in Laguna Beach.