A review of the budget for Laguna Beach shows the City generates more city revenue from automobiles and parking than any other transportation mode and in some years the amount exceeds revenue from total retail sales and OCC Hotel Taxes. In a study of the LB City budget for 2007 to 2021 the first chart shows the Expenses to sustain the operation of four mobility modes.
In 2012 The Village Entrance book cost was $12.8 Million, as shown here distributed across all four modes equally. For comparison purposes the amount from Business Incentives (tourist marketing costs) are compared with the four mobility modes. Business Incentives are Tourist Marketing expenses in the budgets.
-LS
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